California Privacy Law

California has once again decided it needed to pass privacy legislation to protect the residents of the great state from the nefarious actions of Big Tech.  However, this time they did it with a ballot initiative and not via the thoughtful (mostly) mechanism of the legislative process.  The proponents of the California Privacy Rights Act of 2020 (“CPRA”) touted this as an improvement over the CCPA – but is it really?  To listen to the proponents of the CPRA, it aims to strengthen California consumer privacy rights, while for the most part, avoiding the imposition of overly-burdensome requirements on a business, particularly those businesses that are already CCPA compliant.  So, what’s changed, really?
Continue Reading California Prop 24 – Is the New Privacy Law Really New (Or Is the Sky Falling)