In 2003 the California legislature enacted §22575 of the business and professions code into law.  It was the first State law that required a website to post a privacy policy. However, the Internet ecosystem has changed since 2003. Facebook has come into existence, and the “behavioral advertising” industry has developed into a multi-billion dollar-a-year exercise. As a result, two new disclosure requirements have been added to §22575. Consequently, all commercial entities that collect PII from consumers in California will need to re-evaluate their underlying technology and privacy policies for compliance.
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