Automated License Plate Reader (ALPR) technology is facing increasing legal scrutiny as courts, regulators and individuals attempt to examine and expose the various ways in which license plate data is captured, collected, shared and used. Recent disputes over ALPR technology have shifted away from issues of public safety and toward whether the private sector businesses and governmental organizations, among others, that utilize ALPR adequately disclose its use and sharing, as well as implement proper safeguards around this potentially sensitive, location-based personal information.

1. Private Sector’s Failure to Disclose Use of ALPR Technology Can Be Sufficient to Constitute Harm to Consumers

The private sector’s use of ALPR technology is facing challenges and possible legal exposure. In February of this year, California’s First Appellate District addressed the requirements imposed by the state’s ALPR Law in Bartholomew v. Parking Concepts, Inc., and in particular addressed what constitutes sufficient “harm” under the law to state a claim.1,2 In that matter, the plaintiff alleged that a parking garage owned and operated by Parking Concepts collected his license plate data without making a privacy policy regarding the collection publicly available. First, the Court determined that the parking garage camera system constituted a ALPR system under the law – that is, that it was “a searchable computerized database resulting from the operation of one or more mobile or fixed cameras combined with computer algorithms to read and convert images of registration plates and the characters they contain into computer-readable data.” But more importantly, the Court concluded that using ALPR technology without a publicly disclosed privacy policy stating when and how ALPR is collected and used violates an individual’s “right to know” of the activity, which is sufficient to allege harm under the law.

Continue Reading Automated License Plate Reader Technology Raises Concerns Over Private Sector Compliance and Government Overreach

Episode 14 is now live. In this episode of Consumer Counterpoint, we sit down with Chicago partner Jay Carle to discuss the launch of Seyfarth’s new D.A.T.A. Law practice group. Jay shares insights into the group’s multidisciplinary approach and how it’s designed to help clients stay ahead of emerging data and technology challenges.

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On Friday, October 17, 2025, U.S. District Court Judge Vince Chhabria issued a biting Order granting defendant Eating Recovery Center, LLC’s (“ERC”) motion for summary judgment on the plaintiff Jane Doe’s California Invasion of Privacy Act (CIPA) claims, a law enacted in 1967 to address the increasing use of wiretapping to eavesdrop on private phone

California Senate Bill 690 (SB 690), introduced by Senator Anna Caballero, is continuing to proceed through the California state legislative process. The proposed bill would amend the California Invasion of Privacy Act (CIPA) by adding an exception to the statute which has the effect of permitting use of tracking technologies for “commercial business purposes.” CIPA

Seyfarth Synopsis: In a significant decision for website operators, the Massachusetts Supreme Judicial Court clarified that tracking users’ web activity does not constitute illegal wiretapping under the state’s Wiretap Act. The court found that person-to-website interactions fall outside the Act’s scope, which focuses on person-to-person communications. However, the court emphasized that other privacy laws could still apply to such tracking practices. This ruling may influence how similar cases proceed nationwide and signals to the Massachusetts legislature that any broader restrictions on web tracking require explicit statutory action.

Continue Reading Tracking Users’ Web Browsing Activity Does Not Constitute Illegal Wiretapping under Massachusetts Law

This blog has been cross-posted on the Consumer Class Defense site.

Anyone following trends in consumer class action litigation will know that consumer privacy was a primary focus of the plaintiff’s bar in 2023. And there are no signs this uptick in consumer privacy claims is slowing any time soon. Although the claims center around use of tracking technology or analytics functions on consumer facing websites, several different statutes and claims have been asserted, including violations of state wiretap statutes and the Video Privacy Protection Act (“VPPA”).  

Although these cases are largely at the motion to dismiss stage, and therefore there is little insight into how certain key defenses will play out, some recent decisions surrounding VPPA claims have shifted the landscape in certain defendant’s favor.

Continue Reading Is the Video Privacy Protection Act Losing its Allure?

From court closures and the way judges conduct appearances and trials to the expected wave of lawsuits across a multitude of areas and industries, the COVID-19 outbreak is having a notable impact in the litigation space—and is expected to for quite some time.

To help navigate the litigation landscape, we are kicking off a webinar