Art. 29 WP

Subscribe to Art. 29 WP via RSS

To continue my prior post on the Article 29 Working Party’s Opinion 6/2014, it is important to take a closer look at the specifics of the notion of a Controller’s “Legitimate Interests”

Unlike all the other criteria for lawful processing, Article 7(f) is the only one which specifically articulates the idea that commercial interests should have weight in the calculus of “fair and lawful” processing. In each of the other criteria, if the criteria is met, the grounds for processing are considered a priori legitimate. In Article 7(f), each purpose for processing will need to have the balancing test engaged. This is going to require a bit more analysis than the other criteria. However, because of the fact that this analysis is internal to the business, it may well be less onerous than other options would be (e.g. having the DPA opine as to the legitimacy of the processing).
Continue Reading Legitimate Interests – Alternative to Notice & Choice?

When talking about EU privacy law many businesses bemoan the lack of a “commercially reasonable” basis for collecting and using personal information. Europe is usually seen as a consumer-protective regime which focuses on prohibiting business from doing anything with data unless the consumer has affirmatively agreed to the processing before the processing begins (e.g. the “cookie directive”). However, the Article 29 Working Party (“WP”) has just released an Opinion which signals a change in the winds. The rarely used “legitimate interest of the data controller” basis for processing now has a new importance in the realm of fair and legal criteria for processing personal information.
Continue Reading On Balance – the Legitimate Interest of a Controller