In prior posts, we’ve commented on the California Consumer Privacy Act (“CCPA”), likening it, and its Texas ‘flavored’ variant(s), to ‘elephants in the room’. Here, we’ve opted to expand our coverage and talk about what we’re seeing other states do (or, let’s expand the elephant metaphor to: elephants, elephants everywhere.)
It seems that all of a sudden, consumer privacy is THE hot topic and everyone’s jumping on the CCPA bandwagon! Consumers have woken up to what is happening with their personal information and are demanding government protective action! These are sensationalist statements, to be true, but are they accurate statements? Well, as is usually the case it is a bit more nuanced and it is important to set some things straight.
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California, home to more than 40 million people and the 5th largest economy in the world, has passed the California Consumer Privacy Act (CCPA), its omnibus consumer privacy law. The law creates sweeping new requirements concerning the collection, maintenance, and tracking of information for both employees or customers who are residents of California. Many aspects of the implementation and enforcement are still being finalized by the California Attorney General. However, companies with employees or customers in California need to take stock of the information they are processing that could qualify as “personal information” for California residents, and they need to begin establishing mechanisms for compliance before the end of 2019.